profit, Profit by Publicity Tools of the Trade

“Edward Segal shares the secrets to his success in working with the media and generating thousands of stories about hundreds of corporations and organizations. This book shows real estate agents and brokers how to learn from his success and help generate publicity about their own expertise, activities, and accomplishments.” Chip Ahlswede
2007 Chair, National Association of REALTORS® Government Affairs Directors Committee

Tools of the Trade

Scroll down this page for links to various resources and "tools of the trade" that real estate agents and brokers can use to help generate publicity for themselves or their companies. For information on how to prepare and use these tools, be sure to read Profit by Publicity: The How-to Guide for Real Estate Agents and Brokers. To order your copy, click on one of the links to an online bookseller on the home page.

If you already have the book, the links below provide examples of the "tools of the trade" that are discussed in detail in Profit by Publicity. More categories and links will be added on a regular basis.

News Releases

Click on the links below to see examples of news releases that are prepared and distributed by REALTOR® organizations around the county.

National Association of REALTORS®

California Association of REALTORS®

Houston Association of REALTORS®

Florida Association of REALTORS®

Pennsylvania Association of REALTORS®

Metropolitan Indianapolis Board of REALTORS®

Silicon Valley Association of REALTORS®

Fact Sheet

Click on the links below to see examples of fact sheets issued by various groups and organizations.

National Association of REALTORS®