PBP

“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.” Dale Stinton, CEO National Association of REALTORS®.

Tools of the trade

Scroll down this page for links to various resources and “tools of the trade” that real estate agents and brokers can use to help generate publicity for themselves or their companies. For information on how to prepare and use these tools, be sure to read Profit by Publicity: The How-to Guide for Real Estate Agents and Brokers. To order your copy, please go to the "buy this book now" column on the right side of the page and click on the link to an online boookseller.

If you already have the book, the links below provide the examples of the "tools of the trade" that are discussed in detail in Profit by Publicity. More categories and links will be added on a regular basis.

News releases

Click on the links below to see examples of news releases that are prepared and distributed by REALTOR® organizations around the country.

National Association of REALTORS

California Association of REALTORS

Houston Association of REALTORS

Florida Association of REALTORS

Pennsylvania Association of REALTORS

Metropolitan Indianapolis Board of REALTORS

Silicon Valley Association of REALTORS

Fact sheets

Click on the links below to see examples of fact sheets issued by various groups and organiztions.

National Association of REALTORS