PBP

“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.” Dale Stinton, CEO National Association of REALTORS®.

What people are saying about Profit by Publicity

“In this up-to-the-minute new reference book by communications expert Edward Segal, you’ll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success.” Colleen Badagliacco
2007 President of the California Association of REALTORS®

“Profit by Publicity is a must-read book for every real estate professional. Edward Segal’s advice and insights will make you an instant expert on how to generate the publicity you need to help ensure your success in a competitive and challenging industry. “ William E. Brown
2007 President-Elect, California Association of REALTORS®

“Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you’ll ever need to help create the publicity you want about your real estate business, activities, or expertise.” David Cabot
2007 President of the San Diego Association of REALTORS®

“Edward Segal knows public relations, and in Profit by Publicity he offers practical, easy-to-understand advice on how to obtain positive news coverage for you and your company. Edward draws on a rich background of experience in the field—from press secretary for members of Congress to media relations strategist for Fortune 500 companies. His book is essential reading for anyone needing improved public relations.” Jim Fabris, CEO
San Francisco Association of REALTORS®

“This is more than a book—it’s like having your own on-call consultant you can turn to whenever you need outstanding and dependable publicity advice. From news releases to speeches, you’ll find everything you need to know to help put you or your real estate company on the map—and stay there!” Jerry Matthews, Advisor
Former CEO of the Illinois and Florida Association of REALTORS®

“Profit by Publicity is the secret weapon anyone in real estate must have to help get the publicity and recognition they want. PR guru Edward Segal has a hit a home run with a book that is a joy to read and advice that is easy to follow.” Steve Schneiderman, Publisher, Broker Agent Magazine
San Francisco/North Bay Edition

“Edward Segal shares the secrets to his success in working with the media and generating thousands of stories about hundreds of corporations and organizations. This book shows real estate agents and brokers how to learn from his success and help generate publicity about their own expertise, activities, and accomplishments.” Chip Ahlswede
2007 Chair, National Association of REALTORS® Government Affairs Directors Committee

“Edward Segal does it again with this insightful new book. His PR expertise becomes your PR expertise as you wend your way though the pages he has written. I recommend both the book and the idea of you becoming a PR expert.” Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books

What people are saying about Profit by Publicity

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