“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.” Dale Stinton, CEO National Association of REALTORS®.

About the author 

Profit by Publicity is based on Edward Segal’s experience as:

  • Chief executive officer and communications director of the Marin Association of REALTORS®, where he has generated hundreds of stories in the local, state, national, and international media about the activities and accomplishments of the California-based organization. 
  • The marketing strategies columnist for The Wall Street Journal’s StartupJournal.com
  • A PR consultant to more than 500 clients, including Ford Motor Company, Marriott Corporation, E-Myth Worldwide, Air Travelers Association, Society of the Plastics Industry, clients of Ogilvy Public Relations Worldwide, and the Society of Manufacturing Engineers.
  • A freelance writer whose work has appeared in the Washington Post, The New York Times, The Wall Street Journal, Los Angeles Times, and other publications.
  • An instructor at San Jose State University’s professional development program, teaching classes on media interview techniques; he taught similar courses at the Learning Annex and First Class adult education centers.
  • A media trainer and presentation skills coach who conducts workshops for the National Association of REALTORS®, the California Association of REALTORS® and leaders of the Marin Association of REALTORS®, local REALTOR® associations, and real estate brokers on how to ensure successful interviews with reporters or deliver effective speeches to a variety of audiences.
  • Press secretary to members of Congress on Capitol Hill and aide to presidential and congressional candidates.

 

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