Profit by Publicity is a how-to audiobook for real estate agents and brokers who want to build their reputations, get more listings, and sell more properties in this changing housing market. The CD is published by the Marin Association of REALTORS® and produced by Talking Book Productions.
The two-CD set includes hundreds of proven and effective tips, tools and solutions to help generate publicity about your real estate expertise, activities and accomplishments.
Topics include:
- How to publicize your services, expertise, activities and accomplishments
- How to ensure successful media interviews
- How to establish and maintain working relationships with editors and reporters
- How to use the Internet as a publicity tool
- How to prepare effective news releases and other press materials
- How to deliver successful speeches and other presentations
- How to get the most out of your publicity
- How to deal with journalists
- The most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and companies
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