Profit by Publicity is a how-to publicity guide for real estate agents and brokers who want to build their reputations, get more listings, and sell more properties. The book is published by the Marin Association of REALTORS®.
The 259-page reference book includes hundreds of proven and effective tips, tools, and solutions to help generate publicity about your expertise, activities and accomplishments. The book shows:
- How to deal with journalists
- How to use the Internet as a publicity tool
- The stories local newspapers, television stations, and other news organizations are most interested in doing about real estate agents and brokers
- The most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and companies
Also featured are dozens of examples of the publicity that real estate professionals have generated about themselves or their companies, and step-by-step directions on how you can duplicate their success.
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