Profit by Publicity is based on Edward Segal's experiences as:
- Chief executive officer and communications director of the Marin Association of REALTORS®, where he has generated hundreds of stories in the local, state, national, and international media about the activities and accomplishments of the California-based organization.
- The marketing strategies columnist for The Wall Street Journal's StartupJournal.com
- A PR consultant to more than 500 clients, including Ford Motor Company, Marriott Corporation, E-Myth Worldwide, Air Travelers Association, Society of the Plastics Industry, clients of Ogilvy Public Relations Worldwide, and the Society of Manufacturing Engineers.
- A freelance writer whose work has appeared in the Washington Post, The New York Times, The Wall Street Journal, Los Angeles Times, and other publications.
- An instructor at San Jose State University's professional development program, teaching classes on media interview techniques; he taught similar courses at the Learning Annex and First Class adult education centers.
- A media trainer and presentation skills coach who conducts workshops for the National Association of REALTORS®, the California Association of REALTORS® and leaders of the Marin Association of REALTORS®, local REALTOR® associations, and real estate brokers on how to ensure successful interviews with reporters or deliver effective speeches to a variety of audiences.
- Press secretary to members of Congress on Capitol Hill and aide to presidential and congressional candidates.
