“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.” Dale Stinton, CEO National Association of REALTORS®.

About the book 

Profit by Publicity is a how-to publicity guide for real estate agents and brokers who want to build their reputations, get more listings, and sell more properties. The book is published by the Marin Association of REALTORS.

The 259-page reference book includes hundreds of proven and effective tips, tools, and solutions to help generate publicity about your expertise, activities and accomplishments. The book shows:

  • How to deal with journalists
  • How to use the Internet as a publicity tool
  • The stories local newspapers, television stations, and other news organizations are most interested in doing about real estate agents and brokers
  • The most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and companies

Also featured are dozens of examples of the publicity that real estate processionals have generated about themselves or their companies, and step-by-step directions on how you can duplicate their success.

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